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Jonas Shelton | Operations Manager

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Spotify Playlists 101

4 minute read ๐Ÿ“– The backbone of making a career of music lies directly with your fans. In order to grow your streaming revenue and increase your fanbase, getting onto Algorithmic and Editorial playlists is crucial. If you get placed in a playlist with a lot of listeners, you get to showcase your music to thousands, perhaps to millions of…

The Shift To Online Content Creation

3 minute read ๐Ÿ“– As the Greek philosopher, Heraclitus said, โ€œChange is the only constant in life.โ€ The recording industry is no exception. Just as how recording technology has changed over time from recording rudimentary sounds on wax spindles to reel-to-reel, to DAT machines and on to today’s computer-based recording, the change is similar in how an artist โ€œentertainsโ€ their…

ON THE RECORD: At The Speed Of 2,109 BPM

5 minute read ๐Ÿ“– Drummers across the world long for the chance to showcase their abilities, because that’s just what drummers do. However, only one drummer can be the fastest and that title belongs to Siddarth Nagarajan of Chennai, India. He currently holds the Guinness World Record for Most Drumbeats In A Minute Using Drumsticks with 2,109 beats in just 60 seconds set on February 14, 2017. We’ve caught up with Nagarajan to find out what more about his record attempt, his family and what really makes him tick.

The Evolution of Recording Mediums

12 minute read ๐Ÿ“– The recording industry, as many other industries, has fallen to the mercy of the never ending technical innovation and progression. Over and over again has the industry tried to contain and control this progress, but with no success. Every major shift in the last 100 years regarding audio recording formats have resulted in a decline in…

ON THE RECORD: Ultra Marathon Of Drumming

5 minute read ๐Ÿ“– While some records can be broken in 30 seconds or less, others take just a bit more time. Steve Gaul, a drummer from Ontario, Canada, has gone above and beyond to set a Guinness World Record for Longest Marathon Drumming By An Individual at a staggering 134 hours, or over 5 ยฝ days ending on August 19, 2015! He knew it would be a challenge like no other, but he had a secret weapon to push him to the limit.

All About Managers

5 minute read ๐Ÿ“– Managers vs Artists The music business is a crazy place. It is a field based on selling art and is an industry with all of its own regulations. In many cases, the artists are not experts in the business-half of things, they are experts in creating art. This is the great divider between artists and the…