As the Greek philosopher, Heraclitus said, “Change is the only constant in life.” The recording industry is no exception. Just as how recording technology has changed over time from recording rudimentary sounds on wax spindles to reel-to-reel, to DAT machines and on to today’s computer-based recording, the change is similar in how an artist “entertains” their fans.
Before we had radio and recording devices, the only way you could hear music was with live musicians. A lot of times it was your family or house-mates, but live shows are definitely the early beginnings of the same industry that we are in today: the Entertainment industry. Times changed and we then were able for the first time to hear music come from a horn with a needle that reads the scratches on the wax spindles. We kept advancing and saw vinyl, 8 tracks, cassettes, CDs, and then iPods, and now smartphones.
As the media changed over time to platforms that made music more accessible in more ways, then there were more things that artists had to do to become a big act. The time has come now where streaming and video are the highest performing means of entertaining your fan base. This is both a great thing as well as a chore that must be done simply because almost everyone is online today. It’s a matter of presenting yourself where your fans are. And with social media as widespread across the globe, it’s easier than ever to be where your fans are no matter where they are on Earth.
Today the launchpad to fame has been somewhat leveled for all players and those who take advantage are the ones who will reap the benefits. Artists have instant access to almost everything that they have an interest in and they expect this level of access. This also means that now a new recording artist who is independent has to constantly be providing fresh content. And not always music. Fans want to feel like they have a closer bond and a better look into your life as well.
Social media is no new thing, so I’ll spare you the powerful statistics and numbers of users. Instead what I will focus on is the relatively new feature of being able to do quality live streams. And people want it. Not just to see a musical performance, but to get to know you more personally.
Live streaming, or even just a regular video post, is very impactful to the fan. But it can also be beneficial to you financially almost immediately. Some live stream platforms, such as YouTube and Facebook, allow people to give you money in the process of your live stream sort of like how people tip street performers. Some artists motivate fans to give by offering to shout out anyone who donates or gives money. YouTube uses a “comment” feature that brightly highlights your comment when you give money along with the comment. That’s already great, but then when the live stream ends, you can upload the video and monetize the video to keep other money coming in.
We are no longer in the days of people having to stalk you to figure out your tour schedule, wait for the date, and have to trek along somewhere to see you. If you want to be a spectacle today, you definitely can, and you can get paid along the way. Go live or upload, but give your fans a show!
Summary of the Social Media Statistics for 2020
- 3.5 billion social media users worldwide.
- Facebook is the most popular social media platform.
- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
- Users spend an average of 3 hours per day on social networks and messaging.
- 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
- 54% of social browsers use social media to research products.
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
- 49% of consumers depend on influencer recommendations on social media.
- 500 million daily active Instagram stories are uploaded worldwide.
- 91% of all social media users access social channels via mobile devices.
(h/t Oberlo for the stats)
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